Earning Users' Trust
Smart Agency
How I helped a new startup increase its onboarding rate by 935%.
Product Design Leader bridging strategic direction with hands-on execution.
I build and mentor design teams that drive measurable impact. 10+ years guiding Product strategy across EdTech, B2B SaaS, and enterprise platforms — from team building and process improvement to design systems at scale.
I find your brand's red thread and draw it through every aspect of the user experience.
Selected Work
Making Data Fun
STRATO
Leading UI design for a data visualization project that doubled monthly press clippings.
Making Construction Tendering Actually Digital
Inpera
Increased task completion 6x and cut process time in half—including diagnosing a performance crisis when PM and QA were both unavailable.
Design System Evolution
STRATO
Building and scaling a comprehensive design system across products. (Coming Soon)
Journey Toward Design Leadership
Babbel Magazine
Building a content machine that generated €2.5M in revenue, 3.3M leads, and 2.1M monthly readers.
About Me
I'm a Product Design Leader with over a decade of experience building teams, scaling systems, and shaping strategy across B2B SaaS, EdTech, and enterprise platforms. I bridge strategic leadership with hands-on execution—combining 7+ years of team management with deep IC design skills.
My leadership journey began in 2015 at Babbel, where I established the foundation for team development practices I still apply today: structured career paths, regular 1:1s, and feedback-driven cultures. Since then, I've scaled Babbel Magazine to millions of readers, led enterprise-scale design systems at STRATO AG, and built Smart Agency's first UX Design & Research team from scratch. Each role has sharpened my ability to balance strategic direction with the willingness to roll up my sleeves and design when needed.
Core Capabilities
Leadership & Strategy
- Design Team Leadership & Mentorship
- Team Building from Scratch
- Product Strategy & Service Design
- Process Improvement & Operations
- Cross-Functional Collaboration (Product, Engineering, C-level)
Execution & Systems
- Enterprise-Scale Design Systems
- Customer Journey Mapping & Discovery
- Accessibility Standards (WCAG/EAA)
- Workshop Facilitation & Stakeholder Alignment
Emerging & Technical
- AI-Augmented Design Workflows (LLM integration, agent building)
- Complex Workflow Design (B2B SaaS, multi-stakeholder)